It’s really amazing how the newspaper and other printed materials evolve into its version in the web.
Actually, the web version of the printed material already has its own domain and marketing potential just like any other newspaper or magazine, as discussed on the first industry seminar on sir Beav’s class about print.
I, myself, is a media practitioner working on a lifestyle magazine as an editor and as a columnist on national daily papers and until now, I must say that it’s really hard to beat the fast-paced development of technology against updating one’s self and learning on how to apply the practice on the digital version.
For one, before you knew it, there will be another latest program in lay outing available which is being used that you need to check considering that you are not actually totally updated yet on the recent program.
Our guest speaker from the Summit Publishing Company was right when she said that the digital version of the printed materials are more complicated in terms of preparation and maintaining as compared to the hard copy.
On the digital version, a lot of programs and apps should be learned in order for you to do the multitasking job in editing and lay outing whereas on the printed copies, basically, the editor will just edit the manuscript, send it to the lay out artist, supervise the lay outing and approve the final copy and presto, the printing press will work overnight for the product.
Also, we would like to stress that printed materials will not die as long as there is a digital divide and issues on technological change.
Perhaps there would be a decrease on the number of readership because of the competition against the web version but printed material will always have its share of market.
"Also, we would like to stress that printed materials will not die as long as there is a digital divide and issues on technological change."
ReplyDeleteThis is a very relevant issue in the digitization of media, as it will never be able to fully capture the market given the lack of access in certain areas. It reminds me of Postman's article on Technological Change, where he talks about the prejudice inherent in technology towards the availability (urban vs. rural areas), resources, and literacy required to make full use of it. Given the divide in the distribution of advantages and disadvantages of new technologies, both forms (traditional and new) will continue to co-exist so as not to perpetuate a gap between societies in terms of knowledge sharing and transfer.